1. Improve Your Quality Score
Quality Score in Google terms is a metric used to rate the quality and relevance of your keywords and Paper Per Clip ads (PPC). These influence your cost-per-click.
A high-quality score is crucial because it has higher ad impression share for the same budget at a lower cost per engagement.
How do you increase engagement rates? Promote your best content – the ones that perform better than all your other content.
2. Start Re-marketing on Social Media
Use re-marketing techniques to re-promote your best content over and over in order to generate new engagement.
Failing to remarket to potential customers on social media, is like literally putting all your time, money, and effort into a single opportunity to convert your prospects.
Remarketing is one of the most powerfully effective techniques at your disposal – and it becomes even more so on Facebook. By remarketing to prospective customers you’re vastly increasing the chances that a customer will go the distance and convert.
3. Optimize Visual Content with Links
Visual content can act as a gateway to more valuable content. Promote and post visual content on social media that can drive traffic back to your website.
For example, link a short video back to your website from your YouTube or Facebook Page profile link and provide expanded content around the video.
Ensure that people can understand your video without hearing it about 80 percent of Facebook videos are now watched without sound, according to WordStream
4. Become a Resource on Facebook
Over the last year, Facebook has been slowly making algorithm changes where Entrepreneurs and Marketers are encouraged into thinking of their business pages as a user resource, rather than a promotional tool.
As more and more people are moving towards digital lifestyles they are also inclined to use social media as a tool to educate and inspire themselves.
Build a page your customers would enjoy, but always focus on value creation. Deliver posts that can educate, entertain, inspire and inform your potential customers.
5. Increase Your Website Traffic with Social Ads
Not every business gets the desired amount of traffic to their website.It takes a lot of time and effort to attract visitors to your website.
When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website.
From the basic tactics like displaying the “page like” ads and encourage people to become fans or more sophisticated methods like linking pages of your website to your social media to creating ads on social media to promote your website social media is a great tool for driving traffic to your webite.
6. Using Social Media Statistics to Target Your Audience Better
Social media statistics allow Entrepreneurs and Marketers to analyse their marketing strategies. Facebook, LinkedIn, Google AdWords etc. provide detailed analytics and insights to help you understand your targeted audience on your ads better.
Target audiences too broadly and you risk reducing engagement rates and paying more for poorer-performing ads. Targeting too specifically can also be detrimental on your campaign performance.
Using the statistics on the performance of your ad you can re-target your customers, scale your marketing efforts or make changes to improve your marketing strategies.
Optimizing your campaigns from the get go is critical and remember to always monitor performance closely to keep your campaing relevant.
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