What every marketer really want from their AdWords Campaign is higher relevancy, higher conversions, lower costs per click and higher profits
What they usually get however, is a lot of competition, higher advertising costs, lower conversions and what feels like a lot of time wasted.
The below Tips will show you how you can adopting these simple strategies and be able to run a profitable AdWords campaign.
1.Know What Your Competition Before You Commit to Spending A lot of Money
Study your competition to get a feel of what they are doing. This will give you insights within the industry. But don’t rely completely on this information and copy everything they are doing. Differentiate your business to make your business standout.
2.Use of Single Key Word Ad group
Don’t make the mistake of having multiple keywords in a single ad group.
In other words, if you have many keywords for your ad group, your ad can never make a 100% match between the keyword you are bidding on and the ad that you want to show.
Have one keyword per ad group, your ad will become more relevant and more likely to convert.
Having only one keyword lowers your cost per conversion, which means higher profits for you.
3.Short Keywords Vs Long Tail Keywords
Short tail keywords generally steal away impressions from longer more specific keywords. Short tail keywords are usually high costs, with high competition and low conversions where as long tail are the opposite.
Ensure that your search terms correspond with the exact same keywords.
Rule of thumb is, both your search terms and your keywords have to be a perfect match.
This will prevent your short tail keywords stealing impressions from your longer tail keywords. It also makes your ad far more relevant to those searching.
4.Focus on Earning Per Click (EPC)
This is one of those forgotten metrics! When analysing ad performance most Marketers only look at Cost Per Click and forget the Earning Per Click rate.
It’s important to know what is the cost that each click is earning you. This will help you understand whether your ad will be profitable.
Start using this metric, found on your Google Analytics account, this metric will help you determine which keywords are generating sales for you.
5.Optimize Your Landing Pages
Do you spend just as much time tweaking your ads as you do your landing pages?
The whole point of running an ad on AdWords is to get people to your landing page. If your landing page is not up to scratch, you will be wasting all your effort in your campaign.
Many marketers get bogged down on tweaking their ads and forget to create a congruent message with their landing page.
6.What Does Your Call To Action (CTA) say?
When your PPC efforts are not giving you the results you want it could be because you’re not matching your call-to-action with your audiences’.
Find out whether your audience is ready to buy or just shopping around!
Then tweak your CTA to match the temperature of your audience
Review your Ad, does it demanding attention? A good Ad will have a mix of shock, curiosity, direct /implied benefits, self-interest when writing your copy.
Remember no attention, no engagement no profit!
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